Wide‑format printing keeps changing — faster machines, cleaner processes, and new ways to solve media challenges. In this interview, Eric Berger, owner and CEO of Color Reflections, walks through how the industry has shifted and what that means for customers and operators alike. We cover the technical advances that matter, the decisions that set Color Reflections apart, and the leadership habits that help the business stay reliable and ready for what’s next. Expect clear takeaways on UV direct‑to‑print, photographic output like Durst Lambda, sustainable practices, and practical approaches to running a print shop in an evolving market. How Has Wide-Format Printing Technology Evolved According to Eric Berger? Wide‑format printing has moved from analogue workflows toward highly capable digital systems. That transition brought higher resolution, faster throughput, and more substrate flexibility. Eric notes that the technology is now mature enough to solve many customer needs directly — shorter runs, variable content, and tighter color control — while giving shops the operational efficiency to respond quickly to requests. In short, digital integration turned several manual steps into streamlined processes that deliver consistent results. Independent research mirrors this rapid shift, showing how digital wide‑format tools broaden applications and improve precision. Advances in Wide‑Format Digital Inkjet Printing ABSTRACT — Digital textile and wide‑format inkjet printing have progressed quickly, opening new uses across display, conservation, and production work. Precision, color control, and substrate versatility are central to these gains. This paper examines methods and considerations for wide‑format digital inkjet printing, highlighting its growing role in applications like textile conservation. Wide format digital inkjet printing for Textile Conservation, 2006 What Are the Key Innovations in UV Direct-to-Print and Durst Lambda Technologies? UV direct‑to‑print changed the game by curing inks instantly and bonding reliably to many substrates, which produces brighter colors and reduces post‑print handling. Durst Lambda and similar photographic output systems add another layer — high‑fidelity photographic prints with fine tonal range and color accuracy. Together, these technologies expand what clients can ask for, from durable signage to photo‑grade displays, while supporting faster turnarounds and less material waste. How Does Early Adoption Impact Printing Technology Advancement? Being an early adopter brings both advantage and responsibility. Early adopters can offer new services and capture market share, but they must manage risk: unexpected bugs, integration work, and ongoing upgrades. Eric describes how Color Reflections balances this by working closely with vendors, participating in beta tests, and maintaining a practical rollout plan. That combination — curiosity plus disciplined testing — keeps the shop at the edge without sacrificing delivery reliability. What Differentiates Color Reflections in the Competitive Printing Industry? Color Reflections differentiates itself through hands‑on leadership, experienced problem solving, and a visible commitment to sustainability. Operating with owner involvement means decisions are made quickly and with accountability. Clients get consistent communication, and the team takes ownership of projects from concept to finished product. Those traits have helped the company build steady relationships and a reputation for getting tricky jobs done well. Why Is Experience and Problem-Solving Preferred Over Price Competition? Price matters, but most clients value solutions that save time, reduce risk, or protect brand quality. Experience lets a provider anticipate issues, offer alternatives, and deliver predictable results — often saving money over the long run. Color Reflections emphasizes this problem‑solving approach: instead of racing to the bottom on price, the company focuses on creating clear value for clients through expertise and reliable execution. How Does Color Reflections Build Trust Through Leadership and Culture? Trust grows from transparent leadership and a respectful workplace. Eric’s approach stresses open communication, shared responsibility, and giving staff the tools and authority to make decisions. That creates a team that feels invested in outcomes and comfortable owning solutions. The result is smoother projects, fewer surprises for clients, and a consistent standard of work. What Leadership Insights Does Eric Berger Share About Managing a Print Company? Eric’s leadership advice centers on staying adaptable and thinking ahead. He recommends regular investment in skills and equipment, maintaining strong vendor relationships, and keeping a close ear to customer needs. Leading a print business today means balancing daily operations with strategic bets — nurturing the team and the pipeline of technologies that will matter next. How Does Owner-Operated Leadership Influence Company Success? An owner‑operated model keeps strategy and execution closely aligned. When leadership is directly involved in projects, priorities stay clear and quality controls remain tight. Employees see leadership engaged in the work, which reinforces standards and accountability. For Color Reflections, that hands‑on style reinforces a company culture focused on craftsmanship and customer care. What Role Do Long-Tenured Employees Play in Company Culture? Long‑tenured staff carry institutional knowledge that stabilizes operations and accelerates training. Their experience helps avoid repeating past mistakes and provides trustworthy mentorship for newer hires. That continuity supports consistency in quality and gives customers confidence that the team can deliver even on complex jobs. How Does Color Reflections Integrate Sustainability and Innovation in Printing? Sustainability is treated as a practical business priority, not a slogan. Color Reflections looks for material choices, equipment, and workflows that lower environmental impact while preserving performance. Making incremental changes — from substrate selection to energy usage — adds up, and clients increasingly value partners who can reduce footprint without compromising results. What Eco-Friendly Practices Are Adopted in Wide-Format Printing? Typical practices include choosing recyclable or responsibly sourced substrates, running energy‑efficient presses, and minimizing waste through nesting and digital proofs. Color Reflections also emphasizes process improvements that reduce rework and material overage. These steps lower environmental impact and often reduce costs and lead times for clients. Recent studies support the environmental benefits of digital printing compared with many traditional textile methods, reinforcing the practical value of these eco‑minded choices. Digital Printing’s Environmental Impact & Eco‑Friendly Practices Findings show that digital printing can use substantially less energy and water and produce fewer chemical wastes than many traditional textile printing processes. While digital systems are not a complete solution on their own, lifecycle reviews and ongoing technology assessments are important. For some operations,

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Eric Berger, CEO and owner of Color Reflections, has helped reshape how wide‑format printing supports the entertainment industry. His hands‑on leadership and steady focus on practical innovation have made Color Reflections a go‑to partner for film and television projects that demand scale, fidelity, and fast turnarounds. This interview-style overview looks at Berger’s influence, the company’s problem‑solving playbook, standout projects, and how Color Reflections balances craft with sustainability to earn long‑term client trust. How did Eric Berger shape Color Reflections’ role in entertainment industry printing? When Eric turned his attention to entertainment printing, he moved the company from a service supplier to a trusted production partner. His strategic choices—prioritizing reliability, clear communication, and technical investment—helped Color Reflections win repeat work on high‑profile shows. At the core of that shift: a focus on understanding each production’s creative and logistical needs, then building processes to meet them consistently. What inspired Eric Berger’s hands-on leadership approach? Berger believes being involved at every level leads to better decisions. His years in the print world gave him practical insight into materials, workflows, and client expectations. By working closely with shop teams and production crews, he keeps the company nimble and aligned with on‑set realities. That direct engagement speeds problem solving, tightens quality control, and fosters a collaborative culture where good ideas travel quickly from concept to finished piece. How does Color Reflections serve film and TV set graphics? Color Reflections produces everything from large backdrops and scenic elements to branded set dressing and promotional collateral. We combine industry‑grade wide‑format printers, studio‑tested materials, and experienced finishing teams to deliver graphics that match a director’s vision and withstand the demands of production. That blend of technical know‑how and production sensitivity is why many crews call us early in the planning process. What problem-solving strategies does Color Reflections use for complex print challenges? Entertainment projects often throw unexpected constraints at print vendors—scale, unusual substrates, or last‑minute creative changes. Color Reflections relies on a few consistent habits to meet those challenges: rapid prototyping, cross‑discipline planning, and contingency workflows that anticipate schedule shifts. Innovation here is practical—finding the simplest reliable way to get the look crews need without risking deadlines. How are unconventional printing challenges managed on projects like Saturday Night Live? Shows with tight, shifting schedules require a proactive, layered approach. For fast‑turnaround productions such as Saturday Night Live, teams plan multiple execution paths, keep materials and tooling near hand, and run quick checks that catch issues before they escalate. That readiness—paired with experienced press operators and installers—lets Color Reflections deliver creative, on‑time solutions under pressure. What methods ensure rapid turnaround for tight entertainment production timelines? Speed comes from disciplined processes: standardized prep files, parallel production lines for multi‑element orders, and clear point‑of‑contact coordination with production offices. We also lean on modern project tools to track jobs in real time, so decisions happen quickly and everyone knows the delivery window. The result is predictable, repeatable speed without compromising image quality. How does Color Reflections build trust and long-term client relationships? Trust is earned through consistent execution. Color Reflections emphasizes reliability, transparent timelines, and finish quality on every job. By delivering what we promise—on schedule and to spec—clients develop the confidence to bring us their most visible, highest‑stakes work. Why is speed, trust, and execution critical for repeat business? In production, missed deadlines can ripple through an entire shoot. Producers come back to partners who solve problems quickly and keep the process simple. For repeat business, demonstrated reliability matters more than novelty: consistent delivery, clean communication, and a willingness to own fixes when things change. How does the ‘solution provider’ philosophy differentiate Color Reflections? We don’t just print; we solve production puzzles. That means advising on materials, suggesting installation methods, and helping teams stay within budget and schedule constraints. Positioning ourselves as collaborators—rather than just vendors—creates value that goes beyond the finished graphic. What executive insights does Eric Berger share for print industry leadership? Berger’s outlook centers on adaptability and practical investment. He views leadership as building systems that let teams respond to creative demands without sacrificing consistency. Embracing the right technologies and nurturing skilled staff are both essential to staying competitive as production needs evolve. What leadership lessons emerge from managing entertainment printing projects? Two lessons stand out: stay flexible, and keep communication direct. The industry changes fast—leaders must enable teams to pivot without losing control. Open communication across departments reduces rework and sparks creative fixes that meet both artistic and logistical goals. How does Eric Berger foresee future trends in wide-format printing? Berger expects more hybrid workflows—digital tools integrated with traditional printing and finishing to speed approvals and improve consistency. He also sees sustainable materials and smarter ink systems becoming standard. Companies that pair technical upgrades with operational discipline will lead the next wave of printing for entertainment. Which notable entertainment projects showcase Color Reflections’ expertise? Color Reflections has supported a range of high‑visibility productions, providing the kind of scale and fidelity those sets require. These projects highlight our capacity to match creative intent while meeting tight production standards. What printing solutions were delivered for The Gilded Age and Only Murders in the Building? On period and contemporary shows alike, we produced detailed set graphics and promotional elements—everything from textured backdrops to crisp printed props. Our goal was always to replicate the designers’ intent faithfully while delivering pieces that held up under production lighting and handling. How does Color Reflections’ technology support high-profile film and TV sets? State‑of‑the‑art wide‑format presses, color‑management systems, and robust finishing equipment allow us to hit demanding visual targets at scale. Combined with experienced operators and rigorous quality checks, that technology ensures graphics look right on camera and perform through the rigors of a shoot. How does Color Reflections integrate sustainability and industry collaboration? Sustainability is part of modern production planning. Color Reflections increasingly considers environmental impact when selecting substrates, inks, and production methods—without compromising durability or finish. We also collaborate with industry groups to share best practices and advance more sustainable workflows across

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