01Dec/23

Retail Signage and Merchandise Display Checklist for Black Friday 2024

‘Tis the season for sales! Even though online shopping is popular, Black Friday is still huge for brick-and-mortar stores. Signage, merchandise displays, and retail window displays are crucial for catching the attention of shoppers and driving sales. Amidst the frenzy of deals and discounts, a new trend is emerging. Retailers now find themselves preparing for […]

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31Oct/23
The Complete Guide to Point-of-Purchase Displays for Retail Stores

The Complete Guide to Point-of-Purchase Displays for Retail Stores

The Black Friday and Christmas shopping seasons are here! With shoppers ready to spend, retailers are ramping up their point-of-purchase (POP) displays. High-concept, visual merchandise displays are one of the best ways to stand out from the crowded sales floor and influence potential customers to spend money.    All major industries create custom-designed POP displays, […]

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30Oct/23
Halloween Fun In Philadelphia

Halloween Fun In Philadelphia

Philadelphia Hosts A Halloween Party Color Reflections in Philadelphia hosted a Halloween Party in October of 2023. Team members came dressed in Halloween costumes, some of which included characters like Ted Lasso, Charlie Brown, Slink from Toy Story, and Trinity from The Matrix. Even Lilo, owner Eric Berger’s dog, joined the fun with a fabric […]

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03Oct/23
Must-Have Banner Features For Outdoor Events

Must-Have Banner Features For Outdoor Events

Hanging a banner may seem like a simple task—just slap it on a wall or a fence, and you’re done, right? Not quite. There’s more than meets the eye, especially when hanging a banner for an outdoor event. Here’s why. Banners are often used to display information, promote an event, or draw attention to your […]

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29Aug/23

Are Wayfinding and Directional Signage The Same Thing?

Think about the last time you were in a store or at an event. You probably notice multiple signs, pointing you toward different booths, the bathrooms, and the exits. These are considered wayfinding and directional signage. Wayfinding and directional signage may seem like they serve similar purposes, but understanding the how and where to use […]

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