Eric Berger, CEO and owner of Color Reflections, has helped reshape how wide‑format printing supports the entertainment industry. His hands‑on leadership and steady focus on practical innovation have made Color Reflections a go‑to partner for film and television projects that demand scale, fidelity, and fast turnarounds. This interview-style overview looks at Berger’s influence, the company’s problem‑solving playbook, standout projects, and how Color Reflections balances craft with sustainability to earn long‑term client trust. How did Eric Berger shape Color Reflections’ role in entertainment industry printing? When Eric turned his attention to entertainment printing, he moved the company from a service supplier to a trusted production partner. His strategic choices—prioritizing reliability, clear communication, and technical investment—helped Color Reflections win repeat work on high‑profile shows. At the core of that shift: a focus on understanding each production’s creative and logistical needs, then building processes to meet them consistently. What inspired Eric Berger’s hands-on leadership approach? Berger believes being involved at every level leads to better decisions. His years in the print world gave him practical insight into materials, workflows, and client expectations. By working closely with shop teams and production crews, he keeps the company nimble and aligned with on‑set realities. That direct engagement speeds problem solving, tightens quality control, and fosters a collaborative culture where good ideas travel quickly from concept to finished piece. How does Color Reflections serve film and TV set graphics? Color Reflections produces everything from large backdrops and scenic elements to branded set dressing and promotional collateral. We combine industry‑grade wide‑format printers, studio‑tested materials, and experienced finishing teams to deliver graphics that match a director’s vision and withstand the demands of production. That blend of technical know‑how and production sensitivity is why many crews call us early in the planning process. What problem-solving strategies does Color Reflections use for complex print challenges? Entertainment projects often throw unexpected constraints at print vendors—scale, unusual substrates, or last‑minute creative changes. Color Reflections relies on a few consistent habits to meet those challenges: rapid prototyping, cross‑discipline planning, and contingency workflows that anticipate schedule shifts. Innovation here is practical—finding the simplest reliable way to get the look crews need without risking deadlines. How are unconventional printing challenges managed on projects like Saturday Night Live? Shows with tight, shifting schedules require a proactive, layered approach. For fast‑turnaround productions such as Saturday Night Live, teams plan multiple execution paths, keep materials and tooling near hand, and run quick checks that catch issues before they escalate. That readiness—paired with experienced press operators and installers—lets Color Reflections deliver creative, on‑time solutions under pressure. What methods ensure rapid turnaround for tight entertainment production timelines? Speed comes from disciplined processes: standardized prep files, parallel production lines for multi‑element orders, and clear point‑of‑contact coordination with production offices. We also lean on modern project tools to track jobs in real time, so decisions happen quickly and everyone knows the delivery window. The result is predictable, repeatable speed without compromising image quality. How does Color Reflections build trust and long-term client relationships? Trust is earned through consistent execution. Color Reflections emphasizes reliability, transparent timelines, and finish quality on every job. By delivering what we promise—on schedule and to spec—clients develop the confidence to bring us their most visible, highest‑stakes work. Why is speed, trust, and execution critical for repeat business? In production, missed deadlines can ripple through an entire shoot. Producers come back to partners who solve problems quickly and keep the process simple. For repeat business, demonstrated reliability matters more than novelty: consistent delivery, clean communication, and a willingness to own fixes when things change. How does the ‘solution provider’ philosophy differentiate Color Reflections? We don’t just print; we solve production puzzles. That means advising on materials, suggesting installation methods, and helping teams stay within budget and schedule constraints. Positioning ourselves as collaborators—rather than just vendors—creates value that goes beyond the finished graphic. What executive insights does Eric Berger share for print industry leadership? Berger’s outlook centers on adaptability and practical investment. He views leadership as building systems that let teams respond to creative demands without sacrificing consistency. Embracing the right technologies and nurturing skilled staff are both essential to staying competitive as production needs evolve. What leadership lessons emerge from managing entertainment printing projects? Two lessons stand out: stay flexible, and keep communication direct. The industry changes fast—leaders must enable teams to pivot without losing control. Open communication across departments reduces rework and sparks creative fixes that meet both artistic and logistical goals. How does Eric Berger foresee future trends in wide-format printing? Berger expects more hybrid workflows—digital tools integrated with traditional printing and finishing to speed approvals and improve consistency. He also sees sustainable materials and smarter ink systems becoming standard. Companies that pair technical upgrades with operational discipline will lead the next wave of printing for entertainment. Which notable entertainment projects showcase Color Reflections’ expertise? Color Reflections has supported a range of high‑visibility productions, providing the kind of scale and fidelity those sets require. These projects highlight our capacity to match creative intent while meeting tight production standards. What printing solutions were delivered for The Gilded Age and Only Murders in the Building? On period and contemporary shows alike, we produced detailed set graphics and promotional elements—everything from textured backdrops to crisp printed props. Our goal was always to replicate the designers’ intent faithfully while delivering pieces that held up under production lighting and handling. How does Color Reflections’ technology support high-profile film and TV sets? State‑of‑the‑art wide‑format presses, color‑management systems, and robust finishing equipment allow us to hit demanding visual targets at scale. Combined with experienced operators and rigorous quality checks, that technology ensures graphics look right on camera and perform through the rigors of a shoot. How does Color Reflections integrate sustainability and industry collaboration? Sustainability is part of modern production planning. Color Reflections increasingly considers environmental impact when selecting substrates, inks, and production methods—without compromising durability or finish. We also collaborate with industry groups to share best practices and advance more sustainable workflows across

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Wide‑format printing keeps changing — faster machines, cleaner processes, and new ways to solve media challenges. In this interview, Eric Berger, owner and CEO of Color Reflections, walks through how the industry has shifted and what that means for customers and operators alike. We cover the technical advances that matter, the decisions that set Color Reflections apart, and the leadership habits that help the business stay reliable and ready for what’s next. Expect clear takeaways on UV direct‑to‑print, photographic output like Durst Lambda, sustainable practices, and practical approaches to running a print shop in an evolving market. How Has Wide-Format Printing Technology Evolved According to Eric Berger? Wide‑format printing has moved from analogue workflows toward highly capable digital systems. That transition brought higher resolution, faster throughput, and more substrate flexibility. Eric notes that the technology is now mature enough to solve many customer needs directly — shorter runs, variable content, and tighter color control — while giving shops the operational efficiency to respond quickly to requests. In short, digital integration turned several manual steps into streamlined processes that deliver consistent results. Independent research mirrors this rapid shift, showing how digital wide‑format tools broaden applications and improve precision. Advances in Wide‑Format Digital Inkjet Printing ABSTRACT — Digital textile and wide‑format inkjet printing have progressed quickly, opening new uses across display, conservation, and production work. Precision, color control, and substrate versatility are central to these gains. This paper examines methods and considerations for wide‑format digital inkjet printing, highlighting its growing role in applications like textile conservation. Wide format digital inkjet printing for Textile Conservation, 2006 What Are the Key Innovations in UV Direct-to-Print and Durst Lambda Technologies? UV direct‑to‑print changed the game by curing inks instantly and bonding reliably to many substrates, which produces brighter colors and reduces post‑print handling. Durst Lambda and similar photographic output systems add another layer — high‑fidelity photographic prints with fine tonal range and color accuracy. Together, these technologies expand what clients can ask for, from durable signage to photo‑grade displays, while supporting faster turnarounds and less material waste. How Does Early Adoption Impact Printing Technology Advancement? Being an early adopter brings both advantage and responsibility. Early adopters can offer new services and capture market share, but they must manage risk: unexpected bugs, integration work, and ongoing upgrades. Eric describes how Color Reflections balances this by working closely with vendors, participating in beta tests, and maintaining a practical rollout plan. That combination — curiosity plus disciplined testing — keeps the shop at the edge without sacrificing delivery reliability. What Differentiates Color Reflections in the Competitive Printing Industry? Color Reflections differentiates itself through hands‑on leadership, experienced problem solving, and a visible commitment to sustainability. Operating with owner involvement means decisions are made quickly and with accountability. Clients get consistent communication, and the team takes ownership of projects from concept to finished product. Those traits have helped the company build steady relationships and a reputation for getting tricky jobs done well. Why Is Experience and Problem-Solving Preferred Over Price Competition? Price matters, but most clients value solutions that save time, reduce risk, or protect brand quality. Experience lets a provider anticipate issues, offer alternatives, and deliver predictable results — often saving money over the long run. Color Reflections emphasizes this problem‑solving approach: instead of racing to the bottom on price, the company focuses on creating clear value for clients through expertise and reliable execution. How Does Color Reflections Build Trust Through Leadership and Culture? Trust grows from transparent leadership and a respectful workplace. Eric’s approach stresses open communication, shared responsibility, and giving staff the tools and authority to make decisions. That creates a team that feels invested in outcomes and comfortable owning solutions. The result is smoother projects, fewer surprises for clients, and a consistent standard of work. What Leadership Insights Does Eric Berger Share About Managing a Print Company? Eric’s leadership advice centers on staying adaptable and thinking ahead. He recommends regular investment in skills and equipment, maintaining strong vendor relationships, and keeping a close ear to customer needs. Leading a print business today means balancing daily operations with strategic bets — nurturing the team and the pipeline of technologies that will matter next. How Does Owner-Operated Leadership Influence Company Success? An owner‑operated model keeps strategy and execution closely aligned. When leadership is directly involved in projects, priorities stay clear and quality controls remain tight. Employees see leadership engaged in the work, which reinforces standards and accountability. For Color Reflections, that hands‑on style reinforces a company culture focused on craftsmanship and customer care. What Role Do Long-Tenured Employees Play in Company Culture? Long‑tenured staff carry institutional knowledge that stabilizes operations and accelerates training. Their experience helps avoid repeating past mistakes and provides trustworthy mentorship for newer hires. That continuity supports consistency in quality and gives customers confidence that the team can deliver even on complex jobs. How Does Color Reflections Integrate Sustainability and Innovation in Printing? Sustainability is treated as a practical business priority, not a slogan. Color Reflections looks for material choices, equipment, and workflows that lower environmental impact while preserving performance. Making incremental changes — from substrate selection to energy usage — adds up, and clients increasingly value partners who can reduce footprint without compromising results. What Eco-Friendly Practices Are Adopted in Wide-Format Printing? Typical practices include choosing recyclable or responsibly sourced substrates, running energy‑efficient presses, and minimizing waste through nesting and digital proofs. Color Reflections also emphasizes process improvements that reduce rework and material overage. These steps lower environmental impact and often reduce costs and lead times for clients. Recent studies support the environmental benefits of digital printing compared with many traditional textile methods, reinforcing the practical value of these eco‑minded choices. Digital Printing’s Environmental Impact & Eco‑Friendly Practices Findings show that digital printing can use substantially less energy and water and produce fewer chemical wastes than many traditional textile printing processes. While digital systems are not a complete solution on their own, lifecycle reviews and ongoing technology assessments are important. For some operations,

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Eric Berger’s path from hands-on printer to founder of Color Reflections is a practical lesson in steady innovation and smart risk-taking. Below, we trace the choices and milestones that shaped the company’s rise in wide-format printing — from early technical bets to a deliberate diversification strategy. If you run a print shop or are planning one, these takeaways on vision, technology, and resilience are grounded in real experience, not theory. We cover Berger’s background, the company’s evolution since 1989, how tech investments paid off, the “Baskin‑Robbins” approach to services, and clear, actionable lessons for other print providers. Who is Eric Berger and What is His Vision for Color Reflections? Eric Berger is a founder who built Color Reflections around craftsmanship, reliability, and practical innovation. His work started with a deep respect for quality output and a clear focus on serving customers well. Berger leads by example — encouraging collaboration, hands-on problem solving, and steady investment in technology that improves results. His aim is simple: expand what printing can do for brands and partners by combining modern equipment with attentive service and reliable delivery. Learn more or reach out via our customer service team. Eric Berger’s Entrepreneurial Journey and Leadership Role Berger’s story is marked by steady growth rather than overnight success. He faced early market pressures, adapted operations, and took targeted risks that kept the business moving forward. As a leader he balances strategic planning with mentoring—making sure employees understand both the craft and the customer outcomes that matter. That combination has helped build a culture focused on improving processes and delivering consistent quality. Vision and Philosophy Driving Color Reflections’ Growth Color Reflections’ growth is driven by a pragmatic philosophy: invest in tools that raise quality, diversify to stabilize revenue, and stay close to customer needs. Rather than chasing every trend, Berger emphasizes deliberate upgrades and service extensions that directly improve client results. That practical, client-first mindset is what keeps the company relevant across changing market cycles. How Did Color Reflections Begin and Evolve Since 1989? Founded in 1989, Color Reflections began with a focus on blueprinting and precision work that built trust with local clients. From those technical roots the company broadened its services, always carrying the same commitment to accuracy and dependable delivery. Over the decades the business adapted equipment, workflows, and offerings to meet new demands while keeping core quality standards intact. Founding Story and Early Blueprinting Roots in Philadelphia Starting in Philadelphia, Color Reflections grew out of a small, detail-oriented shop where accuracy mattered. Competition and market shifts tested the business early on, but a reputation for reliable output and attentive service created loyal customers and repeat work. That early emphasis on precision—especially in blueprinting—laid a foundation for later expansion into larger-format and higher-volume projects. Expansion to Nationwide Locations and Market Presence From its local beginnings the company expanded to serve clients across the country. That geographic growth allowed Color Reflections to diversify its client mix and to apply regional market insights to national projects. The move from a single shop to a multi-location presence helped the company scale systems and invest in specialized equipment that wouldn’t have been feasible otherwise. What Role Did Early Technology Investments Play in Company Growth? Planned technology investments were a turning point for Color Reflections. Early adoption of higher-performance equipment improved throughput and print quality, which opened doors to new types of work and higher-margin projects. Put simply: digital tools and modern workflows make it possible for print businesses to compete on speed, cost, and visual impact in today’s market. Digitalization, Resilience, and Entrepreneurship in Creative Industries Digitalization has become central to how businesses operate, creating new opportunities to compete in today’s landscape (Belitski et al., 2023; Hess et al., 2020; Kraus et al., 2022). It’s the process of applying digital techniques across social and institutional systems so digital tech becomes infrastructure (Tilson et al., 2010, p. 749). The impact of the creative industries and digitalization on regional resilience and productive entrepreneurship, O Khlystova, 2023 Impact of Cruz Camera and Durst Lambda on Wide-Format Printing Introducing tools like the Cruz Camera and Durst Lambda broadened what Color Reflections could produce — sharper images, richer color, and larger formats with consistent fidelity. Those capabilities attracted clients who needed premium visuals, and they let the team take on projects that were previously out of reach. Technology Adoption as a Competitive Advantage Being deliberate about technology turned into a clear competitive edge: faster turnaround, fewer reprints, and the ability to deliver on tight creative briefs. Technology alone isn’t enough, but paired with trained operators and quality checks, it lets a print provider stand out in retail, advertising, and entertainment markets. How Does the ‘Baskin-Robbins’ Diversification Strategy Support Business Resilience? Color Reflections follows a “many flavors” approach to services — offering a range of products so the business isn’t tied to a single market’s ups and downs. That diversification smooths revenue and gives the company flexibility to shift focus when demand changes. Serving Multiple Industries Including Movie and Entertainment Printing Serving sectors from retail to film and live events helps spread risk. Work for the movie and entertainment community — promotional prints, set graphics, and specialty signage — complements traditional commercial printing and creates new revenue streams when one sector softens. Examples of Diversification Fueling Sustained Growth That mix of projects has led to sustained growth: retail displays, event graphics, stadium cutouts, and specialty décor all showcase the company’s ability to pivot between different types of demand while keeping quality consistent. How Has Color Reflections Demonstrated Resilience During Industry Challenges? Across recessions and sudden disruptions, Color Reflections has leaned on operational flexibility and creative problem solving. The company’s willingness to retool services and respond quickly to client needs has been essential to staying in business and serving customers when they needed help most. Adaptation Strategies During the COVID-19 Pandemic When the pandemic changed market needs, the company moved fast to offer practical products like signage, floor decals, and protective barriers. Those quick pivots

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