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Planning for big sales, such as seasonal or holiday specials, starts months before. In fact, many retailers begin gearing up for Black Friday as early as July. The goal is to convert buyers into shoppers, and the best way to do that is by creating captivating displays. Retail displays come in many forms. Color Reflections has worked with brands to print and install many of the most popular types of retail displays. Our guide explores the top five retail displays and highlights how they each help products sell better.

Top 5 In-Store Displays for Retail

Displays for retail stores are more than just a way to showcase products; they are powerful tools that influence consumer behavior and drive sales. A well-designed display can draw attention, evoke emotions, and create a memorable shopping experience. You also want to maintain consistent branding elements such as colors, logos, and fonts to reinforce brand identity​. Here are five retail display ideas and how to leverage them effectively.

1. End Cap Displays

If retail display shelves are the main event, end cap displays are the highlight reel, positioned strategically at the ends of aisles to capture customer attention. Their location makes them highly visible, offering a unique opportunity for retailers to showcase new products, seasonal items, or promotions. Strategies for successful end cap displays include:

  • Eye-Catching Design: Utilize bold colors, clear signage, and engaging graphics to make the display stand out.
  • Product Placement: Place best-selling or promotional items at eye level to maximize visibility.
  • Themed displays: Display holiday merchandise and seasonal trends or group complementary products together to inspire impulse purchases.

Highlighting products on end caps puts them in the spotlight, leading to increased visibility and, more often than not, a significant uptick in sales.

2. POP (Point of Purchase) Displays

While they might be the last thing buyers see before making their final purchase, POP displays are one of the most effective retail signage. POP displays are strategically placed near cash registers or checkout aisles. They can be small or large and are ultimately designed to capture attention at the decisive moment.

  • Creative and convenient: Ensure that the display is easily accessible without obstructing the flow of traffic.
  • Clear Messaging: Use concise and compelling messages to convey the benefits of the product quickly.
  • Interactive Elements: Incorporate elements such as QR codes or touchscreens to engage customers and provide additional information​.

Their success lies in the ability to create a sense of urgency and the perception of value, making them an incredibly effective tool for boosting sales numbers.

There are many types of POP displays for retail. Learn more about design, benefits, and placement in our complete guide to POP displays for retail stores.

3. Promotional Signage

Promotional signage, such as hanging banners or wall graphics, can be used throughout your store (and even outdoors) to highlight promotions, special offers, and new arrivals. To be effective, this type of in-store display or outdoor retail signage needs to be both attention-grabbing and informative, providing customers with enough information to pique their interest and guide them toward making a purchase. Here’s where brands and retailers can really get creative. 

  • Banners and SEG graphics: Display eye-catching banners and lighted SEG graphics to announce promotions or new products and place them on walls and soffits, hang them from the ceiling, or lead shoppers with floor graphics.
  • Aisle Signage: Use aisle signs to direct customers to specific departments or highlight product categories.
  • Shelf Talkers: Place small signs directly on shelves to provide product information, highlight features, or promote special offers.

When strategically placed throughout the store and even outside, promotional retail signage can significantly influence customer flow and direct them to specific products or areas, boosting not just the sales of the promoted items but also increasing overall store traffic.

4. Retail Window Displays

Depending on your store’s location, window displays are the first impression customers have of a store. An attractive and well-thought-out window display can catch the eye, spark curiosity, and encourage foot traffic into the store. Tips for creating compelling retail window displays include:

  • Storytelling Through Design: Use props, lighting, and product placement to create a scene that tells a story about your brand and its products.
  • Seasonal Appeal: Update your window displays seasonally to reflect current trends and holidays.
  • Focus on Products: While your window display should be visually interesting, it should ultimately showcase your products and their benefits.

In creating captivating window displays, retailers can significantly enhance their store’s visibility and appeal, drawing customers in to explore further.

Wow shoppers, generate excitement, and increase store traffic with our guide to designing window displays for retail.

5. Retail Banner Stands and Standees

Banner stands are an incredibly versatile and cost-effective tool for retailers. Whether positioned at the storefront to welcome customers, nestled within aisles to highlight specific brands, or used at off-site events to promote the store, banner stands offer a prime opportunity for impactful messaging. Here are some tips for maximizing the impact of these retail displays:

  • Strategic Placement: Position banner stands in high-traffic areas or near featured products.
  • Bold Graphics: Use high-quality images and bold colors to capture attention.
  • Clear Messaging: Ensure that the message is clear and easy to read from a distance​

By incorporating compelling retail graphics and concise messaging, banner stands can effectively communicate with customers, guiding them towards featured products or specials and augmenting the shopping experience.

Honorable Mention: Digital Retail Displays

While digital signage is no longer “new,” this signage takes retail displays to the next level by incorporating dynamic visuals and messaging. Digital displays can showcase product videos, highlight customer testimonials, or offer real-time information. Best practices for retail digital displays include:

  • High-Quality Content: Use high-resolution images and professionally produced videos to ensure a polished look.
  • Interactive Features: Incorporate touch screens or QR codes to provide additional information and interactive experiences.
  • Real-Time Updates: Use digital signage to display real-time promotions, inventory updates, or social media feeds​.

Digital retail signage can captivate customers, providing a dynamic platform for storytelling and product promotion that can dramatically influence purchasing decisions.

Before you start designing your next in-store display, check out the top five most common retail graphic mistakes and how to avoid them.

Optimizing Your In-store Displays With Custom Graphics

Retail graphics play a crucial role in enhancing the overall visual appeal of in-store displays. They help create a cohesive and attractive shopping environment that can influence customer behavior and increase sales. Tips for maximizing your retail graphic displays include:

  • Know Your Audience: Tailor your displays to resonate with your target audience. Consider their demographics, interests, and shopping habits.
  • Ensure Brand Consistency: Align imagery with the product’s colors, fonts, and brand identity to maintain customer familiarity.
  • Focus on Product Benefits: Don’t just showcase products – highlight how they solve customer problems or improve their lives.
  • Simplicity is Key: Avoid clutter. Use clean lines, clear messaging, and a limited color palette to create a visually appealing and easy-to-understand display.
  • Lighting is Everything: Strategic lighting can make or break your display. Use spotlights to highlight key products and create a sense of drama.
  • The Call to Action: Tell shoppers what you want them to do next! Use clear and concise signage that encourages them to pick up a product, learn more, or make a purchase.

Create In-Store Displays That Sell With Our Retail Graphic Experts

In-store displays play a crucial role in the retail experience. Incorporating them into your store’s layout can enhance the aesthetic appeal of your space and, more importantly, influence customer behavior, guide purchasing decisions, and, ultimately, drive sales.

Color Reflections are experts in creating stunning retail displays that sell. We’ve worked with retailers and major brands, providing high-quality, durable materials, custom solutions tailored to brand identity and store layouts, and expert, professional installation to ensure your retail displays are properly set up. Contact us today for a free quote.

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